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SherrillTree has been serving the professional tree-care industry for over 50 years. They've been developing a line of tree related products for DIYers to be sold at Home Depot, Lowes, etc. This project consisted of modifying the current SherrillTree branding to fit into a home improvement center, and to design the packaging for these mix of products to help SherrillTree own the tree space. Competitive brands are using a single bright color with dark neutrals, so I used a palette of natural, but vibrant colors to help the SherrillTree products stand out on the shelves. SherrillTree packaging also featured knowledge on proper tree-care related to the product. For example, the saw packaging featured drawings and instruction on how/where to make proper pruning cuts.