SherrillTree DIY Packaging Concepts

SherrillTree has been serving the professional tree-care industry for over 50 years. They've been developing a line of tree related products for DIYers to be sold at Home Depot, Lowes, etc. This project consisted of modifying the current SherrillTree branding to fit into a home improvement center, and to design the packaging for these mix of products to help SherrillTree own the tree space. Competitive brands are using a single bright color with dark neutrals, so I used a palette of natural, but vibrant colors to help the SherrillTree products stand out on the shelves. SherrillTree packaging also featured knowledge on proper tree-care related to the product. For example, the saw packaging featured drawings and instruction on how/where to make proper pruning cuts.

Packaging for a whole line of tree/pruning related products from SherrillTree.

Part of the project was creating an alternate version of the SherrillTree branding. They wanted something that home center shoppers would accept, but still relayed SherrillTree's ownership of the tree-care segment. The SherrillTree logo is strong, so that stayed, and I just updated the color palette and came up with a new tagline.

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