The Victory emblem that goes on their units has a chrome finish. The art concept was to show a kitchen and chefs in the reflection of the logo. The tagline came from that idea.
Company tagline that played off their lighthouse logo and reinforced their brand position in the market. They went with a different option, but I really liked this.
At the time, the RopeBoss line of bags were the only gear bags designed specifically for the arborist market, and were legitimately feature-rich and top of the line.