I had to design retail packaging for five products from Silky Saws, for outdoor retailers such as Cabela's, Bass Pro Shops, etc. The blister packs were already chosen, so I just had to design the graphics.
The directions were to adhere to Silky's current branding, make sure the products stand out on the rack, and make sure the packaging looks high-end to reflect the quality of the Silky products.
Packaging prototypes for presenting the Silky Saw line to outdoor retailers. The saw and knife racks at these types of stores are a sea of blacks and grays, so I decided to utilize Silky's red in a dominant manner.
Back of packaging. The Silky saws have some very specific features that set themselves ahead of the competition, so I wanted to keep the back of the packaging simple, so the list of these features would be easily read.