I developed the Notch brand for SherrillTree's own line of products. The name had to be something relevant to the core customers of SherrillTree, but also something that wouldn't alienate customers of any new channels we pursued. The logo needed to be something strong, with a logo-mark and word-mark that works as well separately as they do together.

This project encompassed the brand name, logo, product color-ways, packaging and style guidelines.
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