Breakers: Logo and Branding

The Breakers are a hockey team based in Greensboro, NC. They wanted a fresh take on their logo and modern color scheme, that could be carried across their uniforms and merchandise. The fists snapping a hockey stick were a iconic part of the Breakers' old logo, so I kept that, slightly modifying it and updating the styling of. Building off of the broken stick, I added the a visualization of the break itself, to capture the impact. The break artwork serves as the team's secondary logo. The Breakers indicated that they liked the Seattle Seahawks uniforms and color palette. I decided to use the Seahawk's green, and go with blacks and grays to complete the Breakers' palette. Once the logo was complete, I designed their jerseys, including all secondary logos and icons. I also designed the team merchandise, making sure everything had the desired impact.

The Breakers old logo had the iconic fists breaking a hockey stick. I wanted to keep that as a main element of the logo, and build off of it. I updated the styling of the fists and stick, and added the impact of the break itself, which interacts with the type in the logo.

The uniform design was to be a modern looking jersey, keeping in mind that the styling was influenced by the Seattle Seahawk's look and feel. Custom dyed fabric had to be ordered to get the green we wanted, but the result was worth it.

Breakers merchandise ranges from hats, shirts, stickers and more. The break element of the logo serves as the team's secondary logo.

↑Back to Top